Talk to James

Product | Growth | GTM Engineering

Hi, I'm James.

I'm a GTM operator who builds the systems that help businesses acquire customers, launch products, and grow revenue predictably.

$10M+
Revenue pipeline generated
15+
Product launches
500%+
Customer growth
30+
Open-source AI skills
50+
Playbooks & templates
Work with James See Case Studies
James Praise
01My background

Over the past 8 years, I've worked with early- to growth-stage companies across 3 continents (North America, Africa, and Europe)—leading go-to-market (GTM) strategy, customer acquisition, and demand generation efforts.

I've partnered with bootstrapped, seed, and Series A startups across B2B, SaaS, Fintech, HRTech, EdTech, HealthTech, AI, Robotics, MarTech, and ecommerce.

I've also been a founding marketer multiple times, building marketing functions from the ground up at Reform, FunnelEnvy, Bujeti (YC W23), Distrobird, and Cecure Intelligence, while mentoring founders through SBC Afritech and PAADC accelerators.

I'm a marketer with a combination of broad skills and deep channel expertise, something I like to visualize as a T, M, or Π shape. I wrote about this in my newsletter—a practical guide to finding and hiring marketers like myself, so you know what to look out for.

James's T-shaped marketing skill map — click to view full size

I've been trusted by 30+ founders, GTM operators and accelerators in North America, Europe & Africa.

Hank Robotics Komfot Health FunnelEnvy Reform Distrobird Bujeti CIL Bento Utiva Jumia Startupbootcamp Afritech Y Combinator PAADC
02Case studies

My Projects

Many founders trust me enough to bring me in when nothing exists yet, or in moments of transition, to build growth systems from scratch. I also build for myself, solutions to personal and collective problems. Sometimes they take on a life of their own and last. Other times, they flare and fade.

GTM & Product Launches

1,646 MQLs, 5 countries: CIL's Academy launch across Africa

OJ Adekoya, CEO, Cecure Intelligence Limited
GTM & Product Launches

1,331 MQLs in 6 months: Bujeti's first growth engine

Achille Arouko, CEO, Bujeti
GTM & Product Launches

40% more qualified pipeline: FunnelEnvy's growth, GTM, and demand gen

Arun Sivashankaran, CEO, FunnelEnvy
Positioning & Messaging

34% trial activation lift: Reform's post-acquisition SaaS repositioning

Arun Sivashankaran, CEO, Reform
GTM Engineering, AI & Automation

3,000+ keywords in 90 days: Distrobird's inbound engine from zero

Edwin Elodimuor, CEO, Distrobird
Positioning & Messaging

1,900% MQL growth: Hank Robotics' GTM before commercialization

Hanu Fejiro, CEO, Hank Robotics
Positioning & Messaging

3-country GTM structure: Komfot Health's compliant market entry

Sanasi Amos, Founder, Komfot Health
Lifecycle Programs

194% peak MoM growth: Bento's full-funnel AARRR rebuild

Ebun Okubanjo, CEO, Bento
Positioning & Messaging

Full lifecycle rebuild: Arinka Travel's positioning and CRM overhaul

Fisayo Bamidele, CEO, Arinka Travel
GTM & Product Launches

13+ verified signups: Forage Mail's community-led product showcase

Richie Bonilla, CEO, Forage Mail
GTM & Product Launches

2,306 people reached: Vban's African fintech launch

Ayoni Jimoh, Product Marketing Manager, Oval Labs Inc.
Applied learning

MIA Academy

Marketing In Action's applied learning arm, the flagship Bootcamp and a few other paid products, built and run end to end from curriculum to checkout.

Live product
Content brand

Wholesome Girlies

Health tools, guides and an installable app for women in Nigeria and the diaspora, run on an AI content system and a weekly SEO and AI search publishing schedule.

Live brand
Content engine

AI Content Engine

Turns a brand's own search tools into videos and images made for each platform, organic and paid. Piloted on Wholesome Girlies.

Pilot, 34 tool shorts rendered
Motion videos

Signal to Build

I turn each proof page in my Signal to Build series into a short motion video built in code. One command adds each finished video to the gallery.

40 videos, 20 styles, 48 music tracks
Open source

Marketing Agent Skills

From saved ChatGPT prompts to AI agents that take action: 32 open-source Claude Code skills for marketers.

Public repo
AI operations

Personal AI Stack

Claude Code, an Obsidian vault, agent skills, and connections to my browser, APIs and tools, wired into the system I run all of my own work through.

5,000+ notes, 40+ systems documented
AI operations

Relationship OS

A self-built system that shows me who I've gone quiet on, researches every new contact, and drafts outreach I review and send myself.

141 people tracked, 6 relationship types
GTM engineering

Prospect & Outbound Engine

A self-built scraping, enrichment, and deliverability pipeline run at scale across 9+ offers and niches.

Internal tool
GTM engineering

Job Radar & Career Outreach

A daily automated sweep that finds roles, filters them against a hard-gated ICP, and builds the full application package.

126 companies tracked
Content engine

Content Engine & Distribution System

Strategy, profiles, a daily X loop, brand amplification and a weekly tweet record that trains my voice rules.

Live daily since 2026-10-15
Newsletter

MIA Newsletter

A weekly newsletter, plus the paid sponsorship business and biannual in-person event built around it.

5,000+ subscribers
Web development

MIA Website Build

The production site at marketinginaction.xyz, hand coded and shipped across 500+ commits with a rotation of AI coding tools.

534 commits and counting
Web development

James Website

This site. Rebuilt from a Notion page into a hand-coded site, the same way I rebuilt MIA's.

25 pages built from scratch
Paid Acquisition

MIA Acquisition

A pay-per-qualified-lead client acquisition system for US local businesses, built from the niche research up.

6 niches launched
GTM engineering

MIA GTM

Positioning, infrastructure, and outbound sold as one go-to-market system to funded startups and B2B agencies.

5 niches live
Paid Acquisition

MIA Business

A performance marketing agency for businesses across Meta, Google, TikTok, Snapchat, and more, built and run end to end.

10 client engagements
yourcompany.com
[ Your Team ]
For Hiring Managers

I could be your next hire

Why founders and hiring managers keep trusting me to build go-to-market systems that drive revenue growth.

$10M+revenue pipeline generated
15+product launches

Let's build something meaningful together.

I’m open to full-time or in-house work where you need an ongoing plan or someone to lead marketing for the long term. I also offer specific marketing and GTM services for teams that need help with the work itself.

Work with James Services
More from James
For Hiring Managers → Marketing Agent Skills → Marketing Resources →