Product | Growth | GTM Engineering
Hi, I'm James.
I'm a GTM operator who builds the systems that help businesses acquire customers, launch products, and grow revenue predictably.
Over the past 8 years, I've worked with early- to growth-stage companies across 3 continents (North America, Africa, and Europe)—leading go-to-market (GTM) strategy, customer acquisition, and demand generation efforts.
I've partnered with bootstrapped, seed, and Series A startups across B2B, SaaS, Fintech, HRTech, EdTech, HealthTech, AI, Robotics, MarTech, and ecommerce.
I've also been a founding marketer multiple times, building marketing functions from the ground up at Reform, FunnelEnvy, Bujeti (YC W23), Distrobird, and Cecure Intelligence, while mentoring founders through SBC Afritech and PAADC accelerators.
I'm a marketer with a combination of broad skills and deep channel expertise, something I like to visualize as a T, M, or Π shape. I wrote about this in my newsletter—a practical guide to finding and hiring marketers like myself, so you know what to look out for.
I've been trusted by 30+ founders, GTM operators and accelerators in North America, Europe & Africa.
My Projects
Many founders trust me enough to bring me in when nothing exists yet, or in moments of transition, to build growth systems from scratch. I also build for myself, solutions to personal and collective problems. Sometimes they take on a life of their own and last. Other times, they flare and fade.
1,646 MQLs, 5 countries: CIL's Academy launch across Africa
OJ Adekoya, CEO, Cecure Intelligence Limited
1,331 MQLs in 6 months: Bujeti's first real growth engine
Achille Arouko, CEO, Bujeti
40% more qualified pipeline: FunnelEnvy's growth, GTM, and demand gen
Arun Sivashankaran, CEO, FunnelEnvy
34% trial activation lift: Reform's post-acquisition SaaS repositioning
Arun Sivashankaran, CEO, Reform
3,000+ keywords in 90 days: Distrobird's inbound engine from zero
Edwin Elodimuor, CEO, Distrobird
1,900% MQL growth: Hank Robotics' GTM before commercialization
Hanu Fejiro, CEO, Hank Robotics
3-country GTM structure: Komfot Health's compliant market entry
Sanasi Amos, Founder, Komfot Health
194% peak MoM growth: Bento's full-funnel AARRR rebuild
Ebun Okubanjo, CEO, Bento
Full lifecycle rebuild: Arinka Travel's positioning and CRM overhaul
Fisayo Bamidele, CEO, Arinka Travel
13+ verified signups: Forage Mail's community-led product showcase
Richie Bonilla, CEO, Forage Mail
2,306 people reached: Vban's African fintech launch
Ayoni Jimoh, Product Marketing Manager, Oval Labs Inc.
MIA Academy
Marketing In Action's applied learning arm, the flagship Bootcamp and a few other paid products, built and run end to end from curriculum to checkout.
Live product
Wholesome Girlies
Free tools and research-backed guidance for women at every stage, with a full AI content and video production pipeline behind it.
Live brand
Marketing Agent Skills
From saved ChatGPT prompts to AI agents that take real action: 31 open-source Claude Code skills for marketers.
Public repo
Prospect & Outbound Engine
A self-built scraping, enrichment, and deliverability pipeline run at real scale across 9+ real offers and niches.
Internal tool
MIA Newsletter
A weekly newsletter, plus the paid sponsorship business and biannual in-person event built around it.
2,000+ subscribers
MIA Website Build
The real production site at marketinginaction.xyz, hand coded and shipped across 400+ commits with a rotation of AI coding tools.
414 commits and counting
James Website
This site. Rebuilt from a Notion page into a real, hand-coded site, the same way I rebuilt MIA's.
25 pages built from scratch
I could be your next hire
The pattern behind my career, and why founders keep bringing me in when nothing exists yet.
Let's build something meaningful together.
I'm open to full-time or in-house engagements, where you need continuous strategic work or someone to own a function long-term. If you need more specific execution-based GTM services, I've got a few offers here: marketinginaction.xyz/services.