Writing
I write so that you can read my mind
I'm sharing everything I know about marketing, business, and building wealth. All the tools and systems that help me scratch various itches (and will probably help you too). Most of it lives in two newsletters.
I've written a bunch of stuff on marketing and GTM. These are my favorites.
These are the things that I've learned from minding my business and giving occasional unsolicited advice.
How To Launch a Second Product Without Breaking the First One
A working positioning, messaging and launch framework for multi-product companies. With cases from PiggyVest, Moniepoint, OPay, PalmPay, Carbon, and Notion.
Read →Marketing Agent Skills for Claude Code
AI agent skills for marketing tasks, built for Claude Code and similar AI coding assistants (Cursor, Windsurf, Codex, Cline, Roo Code).
Read →Frameworks to Make AI Your Best Marketing Intern
Prompt engineering frameworks and 40+ templates to produce consistent, high-quality outputs from ChatGPT, Gemini, Claude, and others for GTM workflows.
Read →How to Plan Smarter Product Launches That Win
Not every product update is a launch. Here's the framework and template to plan what matters.
Read →How to Prioritize and Run Growth Experiments That Work
Growth isn't hacks. It's experiments. Use this 8-step framework and ICEEE scoring to stop guessing, learn faster, and build a growth machine.
Read →Homepage Messaging 101 for Software Products
A practical framework and template for translating positioning into homepage and landing page messaging that converts.
Read →Positioning & PMF Lessons from Microsoft's $289M Zune Failure
A practical framework and template for positioning software products (so your customers actually care).
Read →How to Find and Keep Marketing Inspirations
How to organize a marketing resource library and swipe files that power your marketing machine with endless inspirations and templates.
Read →How to Choose Customer Acquisition Channels
A step-by-step guide to selecting and prioritizing marketing channels that fit with your market, product, and business model.
Read →Everything You Need to Know About Growth Marketing
New to the MIA Newsletter? Start here. Long-time subscriber? Understand how all of our Growth Marketing content fits together.
Read →Building a Growth Process & Growth Machine
A practical guide to building a successful growth machine that is scalable, predictable, and repeatable.
Read →Building a Growth Team & Executing a Growth Motion
A practical guide to structuring your growth team, and executing Product Led, Sales Led, or Hybrid GTM motions.
Read →How to Find & Hire a Growth Marketer
A practical guide to finding and hiring growth generalists, channel specialists, and ensuring acquisition channels are delivering performance.
Read →Positioning Case Study with MIA Newsletter
How to define and communicate the unique value and benefits of your offering in a way that resonates with your target audience.
Read →2025—Systems & Structure
Everything that worked this year came from decisions I made the year before.
Read →The Facts About Organized Religion
O ye of little faith, why did you doubt?
Read →How I Stumbled Into Digital Marketing by Accident
I didn't plan for a career in marketing. I was just curious. Here's how cyber cafés, 2go, Nimbuzz & self-learning turned into global opportunities.
Read →GTM, RevOps & Sales Lessons from an Ex Chief Revenue Officer
Curiosity changed my career, and taught me valuable lessons about Tech Sales, GTM execution, RevOps design, and how to drive real alignment between marketing and sales teams.
Read →How I Built a Global Career Without Leaving Nigeria
Not all success stories are japa stories. Here's what to do when the odds are stacked against you.
Read →How to Build a Successful Career in Nigeria
In Nigeria where the odds are stacked against you, here's some honest advice on 9-to-5 jobs, entrepreneurship, business, and the creator economy.
Read →What I've Learned From Reading Books Over the Last 15 Years
First, don't judge a book by its cover—unless that cover perfectly matches your minimalist workspace.
Read →James Praise, MBA, PMMC (Both in View)
To add to over 70 certifications that I've acquired in my professional career, because school is not a scam—and neither is education.
Read →2024: Everything Is 10x
2024 was the year I truly figured out my life and went 10x on everything.
Read →How I Married the Love of My Life in Nigeria
The wedding was ours, but the opinions were endless—family, friends, pastors, social media, and well-wishers. We didn't listen.
Read →Figuring Out What to Do With Your Life
Useful frameworks that can help you uncover your true values and design a meaningful, purposeful life.
Read →2023: The Year I Stopped Playing
I learned. And I learned the hard way. This is why I am trying to decentralize common sense.
Read →A Letter to the Church in Sub-Saharan Africa
Why did the Christian fall under the anointing? Jesus swept him off his feet.
Read →Work Remotely in Nigeria, or JAPA
Why are you running?
Read →It's Not Me, Boss. It's You!
Quit your job like a rockstar.
Read →Metrics, Measurements, and Manipulations
The numbers don't lie, but you need to make sure you have the right numbers.
Read →My 2021: The Pandemic
I spent the most part of the year 2021 in and out of hospitals, trying to stay alive.
Read →Ask Me Anything
I built an AI version of myself that can answer questions about everything I write about, with context-rich answers that reflect how I think and work.