Side Project — MIA Acquisition
A complete client acquisition system for US local businesses, built from the niche research up
A pay-per-qualified-lead service for home care, HVAC, and similar local businesses that rarely run outbound or paid ads well. I built the whole chain myself: the niche research, the offer, the funnel, the outbound engine, and the creative supply.
What It Is
MIA Acquisition finds US local-service businesses that have never run outbound or paid ads well, and gets them booked customers. I find the business, reach them by cold email or ads, run their campaign, and bill only for leads that book and show up. No retainer, no upfront fee.
Why I Built It
I wanted to prove I could design an acquisition system for a market I don't live in, in a currency I don't use, for a buyer who has never heard of me and has every reason to be cautious about paying a stranger upfront. A pay-per-qualified-lead model removes that objection at the offer level. The business owner risks nothing until the system produces someone who shows up.
What It Does
Every niche starts with a validation pass, staged from exploration through proven or cut, before it gets any outbound or ad spend. Six niches have gone through that process so far: home care, HVAC, water treatment, medspas, garage-floor epoxy, and pressure washing. Once a niche is live, I build the client's funnel myself, a landing page with a qualification form and independent tracking, hosted outside the client's own web setup so the pixel and the data stay under my control. Creative runs through the same Creative Multiplication Engine used across MIA: angles, hooks, static ad sets, and short-form video, refreshed on a schedule instead of going stale. The paid media itself runs on the same operating system I run every client account on, published as the Paid Acquisition Playbook.
What It Taught Me
My first client's web developer offered to host the landing page on his own server. I declined and built it myself instead, on infrastructure I control. A pixel or a redirect can break quietly on someone else's server, and the tracking data becomes unreliable before anyone notices. Owning that layer means I know a number is trustworthy before I report it to a client.
Want something like this?
I'm open to full-time or in-house work where you need an ongoing plan or someone to lead marketing for the long term. I also offer specific marketing and sales services for teams that need help with the work itself: marketinginaction.xyz/services.