3,000+ Keywords Ranked in 90 Days for a Sales Engagement SaaS With Zero Inbound Engine

Company Summary

Distrobird (SaaS, Sales Engagement & Automation Platform)

Distrobird is a unified sales engagement and automation platform for revenue teams at B2B SaaS, financial services, and technology companies in North America to streamline multi-channel outreach and accelerate deal cycles.

In early 2024, Distrobird prioritized inbound demand generation to compete more effectively in the crowded CRM and MarTech tools categories, focusing on organic acquisition channels.

Engagement Summary

Challenge:

Distrobird had strong outbound sales workflows but lacked a scalable inbound marketing engine. Competing in saturated categories like CRM and sales engagement, they needed visibility, authority, and organic lead flow.

Solution:

As Head of Inbound Marketing & SEO, I owned inbound OKRs and designed growth experiments across SEO, content, community, and events. I built and managed a high-velocity content engine (5 writers + 2 editors) to scale SEO presence and bottom-of-funnel acquisition.

Results:

Ranked for 3,000+ competitive keywords in 3 months, achieved 500K monthly impressions, and drove 5,000 organic clicks within 90 days.

Summary Impact

Distrobird established a full inbound engine that improved visibility, strengthened keyword authority, and accelerated organic acquisition in a saturated MarTech category. The engagement delivered:

• Rankings across 3,000+ competitive keywords
• 500,000 monthly impressions from search within 90 days
• 5,000 organic clicks from high-intent traffic
• A 4x increase in content production velocity supported by a scalable editorial system
• Clear inbound performance benchmarks for scaling SEO, community, and content-led acquisition

This foundation enabled Distrobird to win organic visibility in a crowded landscape and create a repeatable inbound pipeline engine.