Side Project — MIA GTM
Selling the go-to-market system itself, to buyers who could build one internally
MIA GTM bundles positioning, infrastructure, and outbound into one system, sold to funded tech startups and B2B agencies.
What It Is
MIA GTM sells the whole acquisition system to companies that could plausibly build one themselves given the time: funded startups and B2B service agencies. The offer bundles positioning, infrastructure, and outbound together, rather than marketing execution alone.
Why I Built It
MIA Acquisition proved I could sell to a small business owner who trusts almost nothing about a stranger. I wanted the harder version of that test: a buyer sophisticated enough to build the same system in-house, given the time. Selling into that buyer forces the work to hold up on its own.
What It Does
One shared engine runs five niches at once, each with its own brief, offer, and messaging: B2B agencies sourced from Clutch, funded startups found through developer-traction signals on GitHub and Hacker News, creators, and plugin and app makers across WordPress, Google Play, and the Apple App Store. A fifth niche runs through Clay's own 178-firm partner network, where the pitch is aimed at hiring me directly rather than selling a service. Every niche gets its own funnel model, a calculator that sizes outbound volume against booked seats and recurring revenue, before I commit to building it out.
What It Taught Me
Running the same engine across agencies, startups, and app makers showed me where a system like this can flex and where it can't. The data sources and the enrichment logic barely change between niches. The offer and the message change completely every time. Once I saw that pattern, I built the fifth niche by keeping the infrastructure fixed and changing only the offer, and it took days instead of the weeks the first niche took.
Want something like this?
I'm open to full-time or in-house work where you need an ongoing plan or someone to lead marketing for the long term. I also offer specific marketing and sales services for teams that need help with the work itself: marketinginaction.xyz/services.