Teramind is telling three true stories about AI risk, and a deal only needs one.

The Pitch: Where I'd Start

I'd start with the brief I already drafted: one platform claim, two buyer tracks, a problem-led demo opening and a Purview battlecard built from Microsoft's own documentation. Read the brief →

The campaign work is already sharp. The March launch and the Shadow AI Report put Teramind in the AI conversation early. What I'd work on is everything below that layer, where a CISO and an operations leader read the same pages and pricing tiers. The sensor is the same for both of them, but the fear, the proof and the rival are different, and each buyer should hear only their own version.

I'd test that split against closed-won and closed-lost data in the first month, before rewriting a single page, then ship enablement reps actually open on calls.

The Proof

I mapped Teramind's AI story from the launch to the pricing page, then drafted the message house, demo opening and Purview battlecard, with every internal claim marked for validation instead of guessed. Read the full brief →

At Reform, I repositioned a general form builder around one buyer and built competitor pages that drove 19% more decision-stage leads. At Bento Africa, an HR and payroll SaaS, my product marketing and lead scoring work lifted sales-qualified leads 50% and sales conversions 25%. At Distrobird, I ran a team of five writers and two editors, and today I run my own AI content production through agent skills I built and published.

Let's talk about Teramind.

If this is the right problem for you, I'd like to talk about it directly.