40% More Qualified Enterprise Pipeline While Running Two Brands' Growth and GTM

Company Summary

FunnelEnvy (B2B Growth Marketing Service Provider)

FunnelEnvy is a Revenue Funnel Optimization agency for demand generation marketers at B2B SaaS, and technology companies in the US & Europe to accelerate pipeline velocity and revenue growth.

FunnelEnvy acquired Reform in 2023 to integrate Reform's lead capture form capabilities into FunnelEnvy's broader Revenue Funnel Optimization services. In 2026, FunnelEnvy launched GrowthNode.ai as a new brand under the Celerius Group, positioning it as an AI growth partner for teams building and deploying agentic workflows.

Engagement Summary

Challenge:

FunnelEnvy needed someone to manage their Growth, GTM, and Demand Gen projects to generate qualified leads for their services. They also required a Product Marketing Manager to oversee Reform's PLG and product marketing initiatives post-acquisition, driving its repositioning and using Reform as a strategic lead acquisition tool for FunnelEnvy's broader Revenue Funnel Optimization services. As the engagement evolved, the scope expanded to include a full rebrand, launching a new AI-focused brand (GrowthNode.ai), and building agentic growth infrastructure across the Celerius Group.

Solution:

Implemented structured demand gen campaigns, an experimentation framework, and multi-brand measurement systems, while managing Reform's PLG funnel, repositioning, lifecycle automation, and GTM & product launches to align both brands strategically. Led the FunnelEnvy rebrand, launched GrowthNode.ai from zero, built a centralized brand knowledge repo, and developed agentic workflows for content distribution and growth operations.

Results:

Delivered a steady pipeline of qualified enterprise leads (+40% QoQ), stronger brand positioning, measurable funnel visibility, 25% improvement in Reform's trial-to-paid conversion, a complete brand refresh, and a new AI growth brand launched and deployed.

Summary Impact

FunnelEnvy strengthened its growth, GTM, and demand generation engine across acquisition, experimentation, lifecycle marketing, and measurement. The engagement delivered:

• A steady pipeline of qualified enterprise leads with a 40% quarter-over-quarter increase
• 25% improvement in Reform's trial-to-paid conversions through coordinated lifecycle and PLG systems
• A complete rebrand with new visual identity, sales decks, and brand style guide
• A new AI growth brand (GrowthNode.ai) launched from zero to live deployment
• Centralized brand knowledge repo and agentic growth workflows across the Celerius Group
• A fully automated content pipeline from raw asset to published Webflow blog post and multi-channel social distribution, with structured review gates at each stage
• Agentic growth infrastructure that enables a single content asset to generate 10+ distribution outputs in one pass across three brands
• Faster experimentation cycles with a 35% reduction in testing time

This foundation positioned FunnelEnvy to scale pipeline velocity, expand market authority, connect Reform's PLG motion to enterprise demand generation, and extend into AI-powered growth services through GrowthNode.ai.