MetaMask's own pages disagree on where Trade products work, so I built one country map.

The Pitch: Where I'd Start

I'd start with what I already wrote: a country by product map of swaps, perps, prediction markets and tokenized stocks, and a launch order by country group. Read the brief →

Trade is one story over four products that are open in different places, and the pages that say where do not agree. The two prediction market pages block different countries, and the two tokenized stock pages do the same, so a user in Brazil or Morocco gets a different answer depending on which page they read. Before writing any message I would settle one availability table that Product and Legal own, and have every page, email and ad read from it. Then I would launch in Nigeria, where all four products are open on every source I read and where I can test each flow myself. The brief sorts all 25 countries into four groups and says which products stay out of email and ads in each.

The Proof

I wrote the Trade country map and launch brief for this role from MetaMask's live pages, with every claim linked to its source and a screenshot wherever two pages disagree. Read the brief →

I also published a search and AI answer teardown of Binance across six African markets in four languages, built unprompted for that company.

At Reform, I wrote the Feature Launch Plan Framework, a priority matrix with channel mapping, and new feature adoption rose 26% within 90 days. It is the method behind the launch order in the brief. At Bujeti, a Nigerian fintech, I led growth and lifecycle, and B2B customers grew 500% in Q1 2024. At Cecure Intelligence, I launched an academy across Nigeria, Ghana, Kenya, Rwanda and Angola. At Komfot Health, I adapted positioning to the legal limits of three countries.

Let's talk about MetaMask.

If this is the right problem for you, I'd like to talk about it directly.