Case Study — Hank Robotics
2,064% More Organic Sessions in 9 Weeks for a Pre-Commercialization Robotics Startup
Hank Robotics builds AI-powered drone and robotic systems for high-risk manual tasks like high-rise window and solar panel cleaning. It entered pre-commercialization with a single indexed page and no structured acquisition system.
Hanu Fejiro · CEO, Hank Robotics
Company Summary
Hank Robotics (B2B, AI-Powered Drone & Robotics Solutions Provider)
Hank Robotics is an AI-powered robotics company for property managers, facility operators, and hospitality businesses in Florida to automate high-risk manual tasks such as high-rise window and solar panel cleaning through drone and robotic systems.
The company engaged me to build a go-to-market and SEO engine that would establish visibility, credibility, and qualified lead flow ahead of its first product line launch.
Engagement Summary
Challenge:
Hank Robotics had a strong product roadmap and prototype, but no digital presence or inbound funnel. It needed market positioning, website credibility, and qualified B2B leads while preparing for commercialization.
Solution:
As Fractional Product Marketing & Growth Consultant, I led a 9-week GTM and SEO execution program: building Hank's positioning framework, launching high-intent SEO campaigns, deploying 15 high-converting landing pages, building industry directory presence, and setting up Google and LinkedIn Ads for property managers and facility owners.
Results:
2,064% growth in organic sessions within 9 weeks, indexed pages expanded from 1 to 17, a 10,400% increase in CTA clicks, and MQLs grew from 1 to 11, alongside a complete positioning and messaging framework for future campaigns.
"James gave our go-to-market strategy structure, clarity, and momentum. His SEO, positioning, lead gen, and automation frameworks helped Hank Robotics go from concept to visibility in just 90 days."
Hanu Fejiro
CEO, Hank Robotics
Summary Impact
In 9 weeks, Hank Robotics went from near-zero digital presence to measurable traction across search, content, and paid channels. The engagement delivered:
- 2,064% growth in organic sessions
- Indexed pages expanded from 1 to 17
- A 10,400% increase in CTA clicks
- MQLs grew from 1 to 11
- A complete positioning and messaging framework for future campaigns
This foundation positioned Hank Robotics to confidently launch and scale its robotics solutions across Florida and future U.S. markets.
Let's build something meaningful together.
I'm open to full-time or in-house engagements, where you need continuous strategic work or someone to own a function long-term. If you need more specific execution-based GTM services, I've got a few offers here: marketinginaction.xyz/services.