Intelligent Change reached $1.4M a month on acquisition. The next lever is the customer who finishes their journal.

The Pitch: Where I'd Start

Your case study shows Intelligent Change growing from $650K to $1.4M a month while holding a 6.7x return on ad spend. Its own product page says The Five Minute Journal lasts 6 months, and the guarantee runs 6 months too. On the pages I could see, nothing asks that customer to reorder when the journal runs out. Read the brief →

The brief turns that into work for each seat in a pod: a reorder option on the product page for conversion rate optimization, a flow before month six for lifecycle, creator content about the second and third journal for the creative and influencer team, and past-buyer audiences for paid. It also flags that the site quotes five different customer counts, from "over a million" to "4M+", which is worth settling before it goes into another creator brief.

It maps to your own "LTV: Your Cash Multiplier" pillar, and it's the kind of plan I'd expect a Senior Growth Strategist to own across a portfolio.

The Proof

I've run Meta and TikTok paid social for JegzFits Leatherworks, a direct-to-consumer brand, for five years at a sustained 6x return on ad spend, including creative testing, landing pages and checkout.

At CIL, I ran paid acquisition on $1,500 to $15,000 monthly budgets at a 2-3x return, with customer acquisition cost under $0.50 and 1,646 marketing qualified leads. At MIA Business, I built the delivery system specialists use to run paid media for clients to one standard, with review gates and client reports checked against real sales records.

Let's talk about the pod.

If the brief is useful, I'd like to walk you through it and how I'd run it across a portfolio.