James Praise

Hello Coinrule

Coinrule is asking people to let code make decisions with their money. Nobody flips that switch on features alone.

Getting someone to trust an automated trading bot with real money is a growth problem at Coinrule before it's anything else.

James Praise James Praise · Marketing and GTM Operator
1,331MQLs in 6 months building Bujeti's growth engine from scratch (fintech, Africa)
500%increase in new B2B customers in one quarter at Bujeti
$10M+in qualified pipeline across product marketing and growth engagements

The Pitch: Where I'd Start

I read your live affiliate program and blog directly before writing this. Read what I found →

I don't treat product, marketing, and growth as separate functions. I see them as one system that should reinforce each other. In Coinrule's context, that means building growth in fintech the way trust actually gets earned, community and word of mouth first, paid channels second.

I'd feed your existing affiliate network into content instead of treating them as separate systems, turning named affiliates with named results into the case studies the blog doesn't have time to write on its own.

And I'd bring data discipline to a category that runs hot on hype, so retention, subscription, and upgrade metrics get read for what they actually show, not chased for a headline number.

The Proof

I read your live affiliate program and blog directly: 7,952 affiliate rewards in five years, and a blog whose only named voice is the CEO. Read what I found →

I built Bujeti's growth engine, a spend and expense management fintech in Africa, from scratch: 1,331 MQLs in 6 months and a 500% increase in new B2B customers in one quarter, in a market with the same trust-before-transaction dynamic Coinrule faces. Separately, I run my own Marketing In Action ad account at 4.84x ROAS, reading actual sales rather than trusting the pixel blind.

Let's talk about Coinrule.

If this is the right problem for you, I'd like to talk about it directly.