1,646 MQLs and a 5-Country Academy Launch for a Bootstrapped B2B Tech Consultancy

Company Summary

Cecure Intelligence Limited (B2B, Technology & Training Provider)

Cecure Intelligence Limited (CIL) is a technology solutions and workforce development provider for startups, SMBs, and enterprises across Sub-Saharan Africa. Through its core divisions, Product Development & Professional Services, and the CIL Academy, CIL delivers cloud solutions, technical training, and workforce upskilling programs in partnership with AWS, Google, Microsoft, and regional ecosystem partners.

From 2022–2023, CIL expanded its go-to-market presence across Africa, launching new partnerships, professional services, and a multi-country academy initiative.

Engagement Summary

Challenge:

CIL needed to unify revenue operations across multiple business units, scale its B2B pipeline, and launch a new Academy across five African countries, all while building strong cloud partnerships and ensuring measurable ROI from marketing and sales efforts.

Solution:

As Chief Revenue Officer, I built and led revenue operations, managed cross-functional GTM teams, and drove multi-channel growth. This included designing acquisition campaigns, building partnerships, optimizing lifecycle funnels, running events, and launching the CIL Academy GTM across Nigeria, Ghana, Kenya, Rwanda, and Angola.

Results:

Generated 1,646 MQLs and 406 SQLs (629 demos booked), delivered $326K sales velocity with $3.4M open deals, achieved 3x ROI on AWS solutions, acquired 20,000+ community members, onboarded 10,000+ Academy users, improved CAC (<$0.50), and increased engagement while reducing churn.

Summary Impact

CIL strengthened its revenue operations, expanded GTM presence across multiple African markets, and built scalable systems for pipeline growth, academy adoption, and ecosystem partnerships. The engagement delivered:

• 1,646 MQLs, 406 SQLs, and 629 demos booked
• $326K sales velocity with $3.4M in open deals
• 20,000+ community members and 10,000+ Academy users onboarded
• 3x ROI on AWS-enabled solutions and <$0.50 CAC across paid channels
• Stronger conversion performance with a 20% improvement in landing page conversions and 10% churn reduction

This foundation positioned CIL for sustainable regional expansion, improved revenue predictability, and a stronger market presence across Africa's technology and workforce development ecosystem.