Hello Arcessio

Arcessio has to win engineers and defense buyers at once, with one marketer building from zero.

This is Arcessio's first commercial hire, asked to build go-to-market with AI-native systems in place of headcount. Here's how I'd split the two motions, an audit I built for Arcessio, and the proof I've built marketing from zero before.

James Praise · Growth and Go-to-Market

81AI agent skills I built and run my marketing work on, 34 published on GitHub

2,064%organic session growth in nine weeks at Hank Robotics, a pre-commercial robotics company

100xcontent velocity from the AI SEO engine I built at Reform, with non-branded traffic up 48%

The Pitch: Where I'd Start

I'd start with what I already ran: an audit workflow that asked an AI model with live search 12 questions engineers ask about quoting, process and materials. Arcessio appeared in none of the answers, and AI crawlers can read fewer than 25 words on 14 of its 15 pages. Read the audit →

Arcessio sells one product to two buyers who trust for different reasons. An engineer wants proof the agent gets a specific part decision right, and an enterprise or Department of Defense buyer wants proof the company will stand behind a sourcing decision years from now. I'd build two content tracks from the first month on one AI-assisted production system: narrow technical answers for engineers, measured on signups, and case studies and procurement-ready proof for enterprise and defense.

The Proof

I built the engineer question audit for Arcessio: under 300 lines of Python that collects real engineer questions, asks a web-searching AI model who it cites, and checks what AI crawlers can read. Rerun weekly, it tracks Arcessio's share of AI citations.

I've built marketing from zero at Hank Robotics (organic sessions up 2,064% in nine weeks), Bujeti (YC W23) (1,331 marketing qualified leads in six months) and Distrobird (3,000+ keywords ranked in 90 days). At Reform, the AI-assisted SEO engine I built scaled content velocity 100x and lifted non-branded organic traffic 48%.

At FunnelEnvy, I built the growth function's agentic infrastructure, which turns one content asset into 10+ channel outputs. I run my own work on Marketing Agent Skills, 81 Claude Code skills I built, 34 of them public.

Let's talk about Arcessio.

If this is the right problem for you, I'd like to talk about it directly.

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