Paid acquisition in a market that's over 80% unbanked doesn't optimize an existing habit. It has to build one.

The Pitch: Where I'd Start

I'd start with exactly what I already did: read your live Meta ad account and find where the trust argument is already working, then point it at the part of the funnel that needs it most. Read the teardown →

More broadly, I'd write ad creative and audience logic that address the trust problem before asking for the click. I've solved this exact problem before, in a different market with the same trust-before-transaction dynamic. I'd structure paid social and search to pull signal out of markets where CPMs and conversion tracking run noisier than in the US or EU, so budget moves toward what actually drives bookings, not just impressions.

I'd bring the multi-account, multi-market discipline of agency-side management to keeping campaigns clean across whichever countries Yassir runs paid in, and reporting that ties spend to rides and deliveries booked, not just click-through rate.

The Proof

I pulled Yassir's live Meta ad account and found the trust argument you already run on drivers has never been pointed at riders, then wrote three specific fixes. Read the teardown →

At Bujeti, a spend and expense management fintech in Africa, I built the growth engine from scratch: 1,331 MQLs in 6 months and a 500% increase in new B2B customers in one quarter, in a market with the same trust-before-transaction dynamic Yassir operates in. I run my own Marketing In Action ad account at 4.84x ROAS by optimizing on the true backend conversion rather than pixel data alone.

Let's talk about Yassir.

If this is the right problem for you, I'd like to talk about it directly.