Kredete's headline rotates through six verbs. I'd give each buyer one promise.

The Pitch: One Story per Buyer

Gravv's business customers just joined a homepage that already sells transfers, cards, savings, credit, stocks and prediction markets to diaspora senders. I'd start with exactly what I've already drafted: one lead promise per buyer, rewritten heroes, and the figures that need one dated source. Read the draft →

For senders, credit leads. It's the founding story, no other transfer app leads with it, and the credit page is already the clearest page on the site. For business buyers, each segment gets its own page and a named customer. Then I'd test "Send money home. Build your US credit." against the rotating headline on diaspora traffic, and let install starts and first transfers decide.

The same split shapes the team: brand and communications, consumer growth, and an owner for business pipeline, with agencies where speed matters more than headcount.

The Proof

Start with the message hierarchy, built from Kredete's live pages and press coverage, with every figure on it traced to a source.

At Bujeti (YC W23), I built growth and marketing from scratch and generated 1,331 marketing qualified leads in six months, with new B2B customers up 500% in Q1 2024. At Cecure Intelligence, I launched an academy across Nigeria, Ghana, Kenya, Rwanda and Angola at under $0.50 per user while the B2B side carried $3.4M in open deals. At Reform, repositioning lifted trial activation 34% and a launch framework lifted feature adoption 26% in 90 days.

For my own business, I built a paid-acquisition system that judges campaigns on backend sales, and it caught Meta crediting one product with another's sales. I also write a weekly newsletter read 46% in Nigeria and 32% in the US.

Let's talk about Kredete.

If this is the right problem for you, I'd like to talk about it directly.