Camunda's SAP integration already runs at Panasonic Europe, so I wrote the EMEA plan to sell it.

The Pitch: Where I'd Start

I'd start with what I already wrote: a co-sell brief for SAP-shop accounts, covering who to target, where Camunda sits next to SAP's own process tools, and a 90-day plan to put it in front of the EMEA field. Read the brief →

The integration is certified and a European customer runs it at scale, so the missing work is the sales motion around it. Most customers still on SAP ECC in the German-speaking SAP user group's 2026 survey do not expect to be on S/4HANA by the end of 2027, so many will run both systems for years, and a process layer above them pays off first in those accounts. I'd interview EMEA account executives and solutions engineers on closed SAP deals, turn their answers into a discovery card, a ten-minute demo and an objection sheet, and brief two integrators. Then I'd measure whether the field used any of it in real meetings.

The Proof

I wrote the Camunda + SAP BTP co-sell brief for this role, from public sources, with every claim linked. Read the brief →

I also built a battlecard for Camunda against Appian, with a written answer to the Gartner Leader versus Visionary objection.

At FunnelEnvy, I built an account-based playbook that lifted enterprise meeting booking rates 31%. At Reform, I repositioned a developer-first SaaS platform for a defined technical buyer and lifted trial activation 34%. At Cecure Intelligence, I ran an enterprise, sales-led motion across Sub-Saharan Africa with long cycles and several stakeholders per deal. I've also built and shipped 81 AI agent skills (34 published), and I use them every day.

Let's talk about Camunda.

If this is the right problem for you, I'd like to talk about it directly.