Hello Binance

In Nigeria, Binance's biggest African market, Binance didn't own the answer to any of the five searches I ran.

A cash-out app answers whether Binance still works there. In South Africa and Kenya, where Binance has current local pages, the AI answers use them. That gap is the search and paid work I'd take on from Lagos.

James Praise · Performance Marketing & Search Operator

12live searches across six African markets and four languages, captured for this pitch

<$0.50customer acquisition cost launching an academy across five African countries

3,000+keywords ranked in 90 days for a seed-stage SaaS against far bigger competitors

The Pitch: Win the Answer Where Ads Can't Run

Paxful shut down in November 2025, and its users in Nigeria, Ghana, Kenya and Cameroon are still deciding where to trade. Many of them ask Google or an AI assistant first. Crypto ads are restricted in most of these markets, so the organic answer ends up doing the ad's job. I ran 12 of those searches for this pitch. Read the teardown →

The pattern holds across markets. Where Binance has a current, plainly written local page, the answer uses it. Binance's own post answers whether it's legal in South Africa, and a Binance P2P page ranks first in Ghana for buying USDT with MTN Mobile Money. Where that page doesn't exist, someone else writes the answer. In Nigeria it's Breet, a cash-out app. In French and Swahili it's local mobile-money players and YouTube.

In my first 90 days I'd track a fixed set of searches every week by market and language, and get wrong third-party claims corrected. Then I'd publish payment-rail pages in Swahili and French, and in Hausa once compliance signs off. The searches that convert would feed local paid keywords and creative, measured on first trades by country.

I'm Nigerian, I live in Lagos, and I started using Binance in 2021. I've typed these questions myself.

The Proof

Start with the search and AI answer teardown, built from live searches in six African markets. At CIL, I launched an academy across Nigeria, Ghana, Kenya, Rwanda and Angola at a customer acquisition cost below $0.50, with 2 to 3x return on ad spend on monthly budgets up to $15K. At Distrobird, I ranked a seed-stage SaaS for 3,000+ keywords in 90 days, reaching 500K monthly impressions. At Bujeti, a Nigerian fintech, I generated 1,331 marketing qualified leads in six months.

For a Nigerian leather goods brand, I've run Meta and TikTok ads for more than five years at about 6x return on ad spend. On a live Nigerian content site I run, I pull Search Console and URL Inspection data through Google's APIs on a schedule, which is how I found 34 of its 60 pages unknown to Google seven weeks after launch. For my own course launch, I built the tracking myself and got 193 webinar registrations at ₦193 per lead in five days, with the pixel and backend counts matching.

Let's talk about Binance.

If this is the right problem for you, I'd like to talk about it directly.

Let's Talk My Resume My Cover Letter