Hello Todoist

Todoist has 19 years of trust and 30 million users. Its partner channel is still underexploited.

A December price increase pushed some users toward alternatives, right as Ramble gave you a real new reason to win them back. That's the moment a growth marketer earns their keep. Here's how I'd think about it, and the proof I can run it.

James Praise · Marketing and GTM Operator

7+years running paid acquisition and partnerships hands-on

14%of new pipeline from one partnership I built at FunnelEnvy

81AI agent skills I built and run daily, 34 open source

The Pitch: Where I'd Start

I'd start with exactly what I already built: a tracking and attribution plan for a Ramble-specific paid push, so a click doesn't get credited for an upgrade it didn't cause. Read the plan →

Todoist has never had someone own paid and partnerships as a full-time discipline, and nineteen years of word-of-mouth growth is real, durable brand equity a partner program can borrow against. The first move is mapping who already recommends Todoist without being paid to, the productivity YouTubers, newsletter writers, and "best apps" bloggers doing part of this job informally for years, and making it worth their time to formalize it. I've turned exactly this kind of unpaid advocacy into a formal partnership before.

Alongside that, I'd carve out a small, dedicated campaign aimed specifically at people already searching for a Todoist alternative or reacting to the price change, kept separate from broad prospecting so a switcher click never gets judged against the same cost target as a cold one. At Hank Robotics, separating who was already looking for a solution from who needed to be told one existed mattered more than which ad platform I used.

The Proof

Data rigor is stated as a requirement here, so I built the plan directly: a tracking and attribution setup for Ramble-specific paid acquisition. Read the plan →

At Cecure Intelligence, I ran paid acquisition at 2-3x return on ad spend on a genuinely constrained budget, while partnerships with AWS, Google, and Microsoft anchored a launch across five countries. At Reform, a single partnership grew into 11% of new pipeline without a formal program behind it. I've run paid campaigns across Google Ads, Meta, and TikTok, on a documented system I publish as the Paid Acquisition Playbook, covering budget pacing, audience building, and reporting cadence across eight channels.

Let's talk about Todoist.

If this is the right problem for you, I'd like to talk about it directly.

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