James Praise

Hello SparkLoop

Welcome Surveys need a story operators believe. I wrote the case study and the campaign behind it.

SparkLoop's full-stack marketer ships case studies and launches. So I built a Welcome Surveys case study page around one operator's story and planned the $10K campaign that would put it in front of newsletter operators.

James Praise James Praise · Marketing and GTM Operator
47%average open rate on the MIA newsletter I run
34%lift in trial activation at Reform, a self-serve product
21%lift in trial-to-paid conversion from the Reform campaigns I ran

The Pitch: Where I'd Start

I'd start with what I already built: a live case study page for Welcome Surveys and the campaign plan behind it. See both →

The story is one operator. He buys subscribers on Meta and earns the cost back through SparkLoop, so his list grows for free. His problem was that he didn't know who was on it. His old survey left most new subscribers anonymous. Welcome Surveys doubled completion, filled in role and company on their own, and flagged the few subscribers who could sponsor him. Growth paid for itself, and then the list started finding revenue.

The campaign tests five angles on LinkedIn at low spend for a week, ranks them by cost per signup and puts the rest of the budget behind the winners. The operator's own posts and list send run alongside it for free, because newsletter operators trust other operators more than any ad.

The Proof

The page, the angle matrix, the budget and the ad mockups are all on one page. Read the full build →

I run a newsletter myself. The MIA newsletter holds a 47% average open rate, so I know the operator's side of a signup form and a sponsor pitch.

I've launched a product to newsletter readers before. For Forage Mail, I ran a showcase across the newsletter, LinkedIn and creator posts that reached 1,689 readers at 36 to 41% open rates and drove 13+ verified trial signups. At Reform, I rebuilt a self-serve funnel and lifted trial-to-paid conversion 21%.

Let's talk about SparkLoop.

If this is the right problem for you, I'd like to talk about it directly.