Side Project — Wholesome Girlies
Free tools and research backed guidance for women, at every stage
A live site for African women at home and in the diaspora, with free tools for fertility, pregnancy, postpartum, and parenting, plus six paid programs and the AI systems I use to make its content and track how it grows in search.
What It Is
Wholesome Girlies is a home for women at every stage of life. It starts around the journey into motherhood, one of the most searched and least supported stretches of a woman's life, and grows out from there into wellness, confidence, hormones, and relationships. There are six paid programs, each built for a different stage of that journey, plus a growing set of free tools and a private community.
Why I Built It
Over the years, I've learned more about the health problems women face simply because they have reproductive systems. It can be hard to get care made for women in Nigeria, where there are too few doctors who specialize in pregnancy and women's health, and even basic healthcare can be difficult to get. I built Wholesome Girlies to help in the small way I can.
What It Does
Women can start with the free tools, join the community, or buy one of the six programs. The site checks where you are and shows the right price: naira in Africa and dollars in the diaspora. The free tools keep growing too. In one update, the Baby Name Explorer went from 30 names to 134 and gained a filter by origin. If you've already bought something, the site remembers and takes you to your own dashboard.
What It Taught Me
This is where I learned to use AI to make content from start to finish. I built a Copy Engine, which is a ChatGPT project that writes ad ideas and full ads. I also built a Design Engine, which is a Claude project that turns the copy into a plan for every slide. A Claude Code skill then turns that plan into image files that are ready to post. I use this system for static images, talking-head videos, AI-made videos, and carousels. Getting the AI videos and images to look good enough for an ad took a lot of trial and error with my own money. I also learned from a pricing bug. My first version sometimes showed a buyer outside Africa the price in naira. It trusted one location check, so I rebuilt it to require two separate checks to agree. I found that fix by sending live traffic to the site and watching what broke.
It is also where I learned to build for search engine optimization (SEO) from day one and measure it properly. Seven weeks after launch, search was sending almost nobody, and the dashboards couldn't tell me why. I ran an SEO and AI search audit with my own Claude Code skills, then pulled the numbers straight from Google: the Search Console API for clicks and queries, the URL Inspection API for every page, and the Google Analytics Data API for visits. It turned out Google had never processed the sitemap, and 34 of the 60 pages didn't exist as far as Google knew. So I wrote a script that pulls those numbers every two weeks on a schedule and writes them into an SEO tracker in Obsidian, so every change I make gets measured against the same starting point. The plan from here is to fix discovery first, then build the Nigerian pages big global health sites ignore, like delivery costs by city, hospital lists, and a baby names library, using DataForSEO to pick topics by real search demand.
Want something like this?
I'm open to full-time or in-house work where you need an ongoing plan or someone to lead marketing for the long term. I also offer specific marketing and sales services for teams that need help with the work itself: marketinginaction.xyz/services.