Hello ElevenLabs

ElevenReader lets you hear Michael Caine read you a page. Nothing on its own marketing surfaces invites you to share that moment.

That's the exact partnerships-to-growth-loop problem this role exists to solve. Here's how I'd think about it, and the proof I can run it.

James Praise · Growth & Partnerships Operator

11%of Reform's new pipeline from one partnership I turned into a repeatable channel

2-3xROAS at sub-$0.50 CAC running paid acquisition at CIL

$10M+in qualified pipeline contributed across my career

The Pitch: Where I'd Start

I'd start with exactly what I already drafted: a "Shareable Voice Moment" growth-loop concept that turns ElevenReader's celebrity-voice licensing, already paid for, already the App Store's headline feature, into an actual acquisition mechanic. Read the concept →

Right now the referral program (25% off, both sides) lives in one sentence on the pricing page, disconnected from the exact moment that makes someone want to share ElevenReader in the first place.

ElevenReader has a 4.7 rating from 10,000+ App Store ratings, and an Editors' Choice award, built partly on estate/celebrity partnerships (Michael Caine, James Dean, Maya Angelou) that almost no competitor can legally replicate. None of that shows up as a share prompt anywhere I checked, homepage, App Store, Google Play, or the GenFM podcast feature.

Beyond the concept itself, I've built exactly this kind of partnership-to-repeatable-channel work before: at Reform, one integration partnership became 11% of new pipeline once I built the measurement and the repeatable structure around it.

The Proof

Start with the Shareable Voice Moment concept, built from ElevenReader's own public surfaces, the sharpest single proof point here since it's the exact partnership-to-growth-loop work this role hires for. Beyond that: at Reform, I built one integration partnership (Zuko) into 11% of new pipeline, then generalized it into a repeatable co-marketing playbook. At FunnelEnvy, partnership and ABM work drove 14% of new qualified pipeline, backed by a cross-brand attribution stack built specifically to catch what single-channel reporting was overstating. At Cecure Intelligence, I ran paid acquisition to 2-3x ROAS with CAC under $0.50 while building AWS, Google, and Microsoft partnerships that fed a 5-country Academy launch, the same creative-plus-measurement discipline this role asks one person to hold.

Let's talk about ElevenLabs.

If this is the right problem for you, I'd like to talk about it directly.

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