Hello Trebellar

A corporate real estate buyer can't compare Trebellar, price it or read a case study before booking a demo.

You raised $18 million on September 24 to grow engineering and go-to-market. Your five open roles are engineering, customer success, forward deployed and sales engineering, so no open role owns the pages a buyer reads before a demo. I read those pages as a buyer would and wrote up what I'd publish first.

James Praise · Positioning, Messaging and Go-to-Market

40%quarter-over-quarter growth in qualified enterprise leads at FunnelEnvy

31%lift in enterprise meeting bookings from account-based marketing at FunnelEnvy

19%more decision-stage leads from the comparison pages I shipped at Reform

The Teardown

I read your homepage, About page, security page, blog and Ashby jobs board as a corporate real estate leader would while building a shortlist, then ran three buying questions through an AI assistant with live web search. Read the full teardown →

The front half of the site works. The homepage says what Trebellar does on the first screen, the security page states System and Organization Controls (SOC) 2 Type II, and the demo form promises a reply in about twenty minutes. The back half is missing. There is no comparison page, no page on how pricing works and no customer story, although Meta, Uber, Merck and Cohesity appear as logos. The blog has seven posts from July 14 to September 24, and none of them compares Trebellar with anything.

That is where a buyer goes next. Asked for alternatives to Trebellar, the assistant named three other platforms and did not name Trebellar.

What I'd Publish First

I'd start with exactly what I already drafted: the outline of a comparison page, a page on how pricing works and the template for a customer story. Read the drafts →

The order follows what a buyer asks in turn: who else is on the shortlist, what it costs, and who has already done it. Each page is written for the person who has to defend the purchase to a chief financial officer and a head of IT, so it carries the cost basis, the setup time and the security answers that person brings to the meeting.

I'd write them from the questions your first calls already raise, your customer conversations and Diego's and Adam's own words, since I can't see your results and would not invent one.

Who Wrote This

I do positioning, messaging and go-to-market for product-led and enterprise software companies. At FunnelEnvy I ran growth, go-to-market and demand generation for enterprise B2B software buyers. At Reform I repositioned the product and shipped its comparison and integration pages. At Bujeti (Y Combinator W23) I built the first demand engine.

I run Marketing In Action and build my own go-to-market tooling, including the Prospect and Outbound Engine and Marketing Agent Skills, 34 open-source Claude Code skills I use for this kind of work.

Let's talk about Trebellar.

If this is the right problem for you, I'd like to talk about it directly.

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