I write about Marketing, and things that happen in life. I mostly publish these in my newsletters—Marketing In Action, and RealTalk.
Marketing In Action | James Praise | Substack
RealTalk | James Praise | Substack
If you're feeling lost, stuck, confused, or conflicted, here are useful frameworks that can help you uncover your true values and design a meaningful, purposeful life.
Figuring out what to do with your life
I learned. And I learned the hard way. This is why I am trying to decentralize common sense.
2023 - The year I stopped playing
Why did the Christian fall under the anointing? Jesus swept him off his feet.
A letter to the Church in Sub-Saharan Africa
Why are you running?
Work remotely in Nigeria or JAPA
Quit your job like a rockstar.
The numbers don’t lie, but you need to make sure you have the right numbers.
Metrics, Measurements, and Manipulations
I spent the most part of the year 2021 in and out of hospitals, taking tests, consuming pills and IV/IM fluids, trying to stay alive.
A step-by-step guide to selecting and prioritizing marketing channels that fit with your market, product, and business model.
MIA #06: How to Choose Customer Acquisition Channels (+ Template)
A deep dive into when and where growth marketing evolved, and who was involved.
MIA #05: The Growth Marketing Timeline
A practical guide to building a successful growth machine that is scalable, predictable, and repeatable.
MIA #04: Building a Growth Process & Growth Machine (+ Template)
A practical guide to structuring your growth team, and executing Product Led, Sales Led or Hybrid GTM motions.
MIA #03: Building a Growth Team & Executing a Growth Motion (+ Template)
A practical guide to finding and hiring growth generalists, channel specialists, and ensuring acquisition channels are delivering performance.
MIA #02: How to Find & Hire a Growth Marketer (+ Template)
How to define and communicate the unique value and benefits of your offering in a way that resonates with your target audience.
MIA #01: Positioning Case Study with MIA Newsletter (+ Template)
You need strategic planning, adaptability, resilience, and grit. Only the strong (and profitable) survive. Otherwise, the startup will finish you.
Navigating the Startup Landscape in Africa
This is an appeal to founders, investors, and marketing teams, because marketing is not magic, and abracadabra.
Growth & Marketing 101 for Startup Success
Unlocking the Power of Analytics for Product and Marketing Success: A Guide to Key Metrics and Tools.